This past Friday saw the release of Vishwak Sen’s Mechanic Rocky, along with Devaki Nandana Vasudeva and Zebra. Unfortunately, all three films failed to make a significant impact at the box office, opening to disappointing numbers. Mechanic Rocky, which typically guarantees audience interest due to Vishwak Sen’s rising star status, could not attract crowds and left fans and industry insiders shocked. Despite receiving slightly better reviews than the other two films, those average ratings did not translate into box office success, putting Vishwak Sen at risk of a major failure with this project.Zebra was acknowledged for its unique concept but suffered from poor execution, leaving audiences confused. Meanwhile, Devaki Nandana Vasudeva was a complete flop, with even morning shows canceled in several locations. Despite decent promotional efforts, none of these films generated the necessary buzz among moviegoers. Critics suggest that the timing of their releases played a crucial role in their dismal performance, as audiences remain captivated by Diwali blockbusters like Amaran and Lucky Baskhar. Furthermore, with the highly anticipated Pushpa 2 just around the corner, many believe that viewers are saving their time and money for this upcoming release rather than investing in other films.While this reasoning holds some merit, the total rejection of these films indicates they were “dead on arrival.” There was a lack of significant interest from viewers—the promotions, songs, trailers, and marketing efforts failed to resonate. With 13 days left until Pushpa 2 hits theaters, these films could have utilized this window to achieve respectable collections if they had been well-crafted. Unfortunately, audiences have become increasingly intolerant of mediocre content, choosing not to watch such films even on OTT platforms, let alone pay for them in theaters.
