The Telugu film industry is currently facing significant backlash due to the steep increase in ticket prices for big-budget films, particularly with the release of Pushpa 2. Reports indicate that premiere tickets in Telangana could soar to Rs. 1200, while opening weekend prices may exceed Rs. 500 across both Telangana and Andhra Pradesh. This escalation in costs is raising concerns among fans and moviegoers, many of whom are already feeling the strain on their entertainment budgets.Historically, when former Andhra Pradesh Chief Minister YS Jagan implemented a drastic reduction in ticket prices, it led to struggles within the film industry, particularly evident during the release of Pushpa 1. Now, as the industry shifts towards exorbitant pricing, there is a fear that these high rates could alienate audiences and ultimately result in lower cinema attendance. The trend towards inflated ticket prices is troubling, especially as OTT platforms continue to gain traction, making movies less accessible for those on tight budgets.If fans are compelled to spend a significant portion of their entertainment budget on a single film like Pushpa 2, they may find it challenging to afford other films. This situation poses a risk to theaters already grappling with disappointing box office performances. The long-term viability of the film industry may depend on finding a balance between reasonable pricing and high-quality content, or else it could face serious consequences that threaten the future of theatrical cinema.
